When we learned that 86% of plastic NEVER gets recycled, we decided to do something about it.
We set out to rethink recycling - to fix the broken system and reduce the plastic waste that's polluting our rivers and oceans, hurting our wildlife, and contributing to climate change.
We built Olyns to change people's perception of recycling. To help them see that an empty container is a valuable resource, not a piece of trash. The Olyns Cube is a fresh, modern, sparkling, beauty of a machine that's loaded with the latest technology for a new revenue stream to help clean up our environment.
We're putting our Olyns Cubes in places that are convenient: places people already visit, like grocery stores, shopping malls, gas stations and stadiums, so they don't have to go out of their way to recycle.
We're giving people cash and rewards for their containers and the assurance that what they deposit will actually be recycled. Because our AI-enabled Cubes only accept clean containers and sort them at the point of deposit, we're able to set them on the path of becoming fresh new containers.
Because our Cubes have large screens, they double as a digital advertising platform, and provide an effective way for brands to engage with their customers in-store. Brands want their customers to know that they value sustainability, and a good way to do this is by connecting their brand with the physical action of recycling. There is an undeniable halo effect from being aligned with a platform whose sole purpose is to close the loop on plastics recycling.
The way we see it, everybody wins: people get convenient access to recycling, cash for their containers, and assurance that their containers are actually being recycled; Site Partners get a cheaper way to meet their legal recycling obligations, an opportunity to shine a light on their commitment to the environment, and a better recycling service for their customers. Brands get to engage effectively with their customers in-store, and the opportunity to align with a sustainable media platform that is meaningfully contributing to circularity in the plastics economy.
But most importantly, we reduce plastic pollution, our planet gets a little healthier, and we move one step closer to a zero-waste future.
The Olyns Team