When we learned that 86% of plastic NEVER gets recycled, we decided to do something about it.
We set out to rethink recycling - to fix the broken system and reduce the plastic waste that's polluting our rivers and oceans, hurting our wildlife, and contributing to climate change.
We built Olyns to change people's perception of recycling. To help them see that an empty container is a valuable resource, not a piece of trash. The Olyns Cube is a fresh, modern, sparkling, beauty of a machine that's loaded with the latest technology - our users say it looks like a giant iPhone! Visually and technologically, it's about as far as you can get from a grubby blue plastic box on the curb.
We're putting our Olyns Cubes in places that are convenient: places people already visit, like grocery stores, shopping malls, gas stations and stadiums, so they don't have to go out of their way to recycle.
We're giving people cash for their containers and the assurance that what they deposit will actually be recycled. Because our AI-enabled Cubes only accept clean containers and sort them at the point of deposit, we're able to set them on the path of becoming fresh new containers. We're on track to become one of the largest collectors of uncontaminated recycled PET in the US. And because our rPET is clean, there's a high demand for it, which which means we can help accelerate the transition to a circular plastics economy.
The Olyns app has an environmental impact dashboard, so users can see the # of containers they deposit, the CO2 they save and the waste they divert from landfills, oceans, and incineration. We have a leaderboard too, so they can check how their recycling habits compare with other members of the Olyns community. This gamification is fun, and we think it will motivate people to recycle even more.
Our growing network of Cubes is hosted by grocery stores, gas stations, stadiums, and shopping malls; these organizations want to help their customers live more sustainably by providing a better recycling service. Our elegant Cubes are designed to be noticed, and because people see and interact with them every day in the real world, they're an effective way for our Site Partners to showcase their commitment to the environment (unlike, say, sustainability metrics in an Annual Report or on a billboard ad.)
Many of our site partners are legally mandated by state governments to provide recycling services, or to pay a hefty fine if they don't. We transform their recycling obligations into a modern recycling program, dramatically cut their expenses and create new revenue.
Because our Cubes have large screens, they double as a digital advertising platform, and provide an effective way for brands to engage with their customers in-store. Brands want their customers to know that they value sustainability, and a good way to do this is by connecting their brand with the physical action of recycling. There is an undeniable halo effect from being aligned with a platform whose sole purpose is to close the loop on plastics recycling.
The way we see it, everybody wins: people get convenient access to recycling, cash for their containers, and assurance that their containers are actually being recycled; Site Partners get a cheaper way to meet their legal recycling obligations, an opportunity to shine a light on their commitment to the environment, and a better recycling service for their customers. Brands get to engage effectively with their customers in-store, and the opportunity to align with a sustainable media platform that is meaningfully contributing to circularity in the plastics economy.
But most importantly, we reduce plastic pollution, our planet gets a little healthier, and we move one step closer to a zero-waste future.
The Olyns Team