Eco-conscious shopping isn’t a trend - it’s the new normal. Today’s consumers, especially Millennials and Gen Z, actively seek out sustainable brands and are willing to pay more for products that align with their values. For brands, this shift presents a golden opportunity: integrating sustainability into advertising can boost engagement, build loyalty, and increase sales.
While price and convenience still matter, sustainability is now a key differentiator. A Nielsen report found that 73% of consumers would change their buying habits to reduce their environmental impact, and 57% are willing to pay more for sustainable products. With countless products on store shelves, sustainability offers a unique way to differentiate. Consider Unilever, whose “sustainable living” brands (like Dove and Hellmann’s) grew 69% faster than the rest of its portfolio. According to NYU’s Stern School for Business, CPG products marketed as sustainable accounted for 55% of total market growth between 2015-2019, despite only making up 16% of the market. That’s a clear signal: green sells.
Shoppers want brands they can trust. A Cone Communications study found that 87% of consumers trust brands that report their environmental impact, and 88% remain loyal to companies that support environmental causes. Consumers want brands that take action on sustainability- brands that showcase efforts like responsible sourcing, recyclable packaging, or waste reduction can turn trust into long-term customer loyalty. Whole Foods, for example, has built an entire brand identity around sustainability, leading to strong customer retention and advocacy.
A growing number of shoppers actively seek out sustainable brands. IBM reports that 77% of consumers say sustainability is important when choosing what to buy, and 79% are willing to switch brands for a more sustainable option. Plus, 62% of Gen Z prefer buying from sustainable brands. For brands, this means that communicating sustainability isn’t just good ethics- it’s good business.
Olyns Cubes serve a dual purpose: they function as reverse vending machines for recycling while also featuring 55-inch embedded screens that display ads. This unique combination means brands advertising on Olyns don’t just gain visibility, they actively fund recycling operations. This makes sustainability a built-in feature of ad campaigns on the Olyns network. .
What sets Olyns apart is real-time eco- impact tracking. Advertisers receive metrics on the key environmental data points of their campaigns, such as containers recycled and carbon emissions saved. This dashboard allows brands to directly link their ad spend to tangible sustainability outcomes.
Perhaps most importantly, Olyns connects brands not only to daily shoppers but also to eco-conscious consumers who are actively engaged in recycling at the very moment they see an ad. This contextually relevant placement strengthens sustainability messaging and fosters deeper engagement with this elusive and important audience: the environmentally aware consumer.
Sustainability isn’t just good for the planet - it’s good for business. Brands that integrate sustainability in their advertising campaigns and media channels will attract more customers, differentiate themselves, and drive long-term sales growth.
Want to master the eco-flex in advertising? Consider Olyns’ uniquely sustainable media network for your next campaign. We'll help you make an impact - both on the environment and your bottom line. Contact us today!
Eco-conscious shopping isn’t a trend - it’s the new normal. Today’s consumers, especially Millennials and Gen Z, actively seek out sustainable brands and are willing to pay more for products that align with their values. For brands, this shift presents a golden opportunity: integrating sustainability into advertising can boost engagement, build loyalty, and increase sales.
While price and convenience still matter, sustainability is now a key differentiator. A Nielsen report found that 73% of consumers would change their buying habits to reduce their environmental impact, and 57% are willing to pay more for sustainable products. With countless products on store shelves, sustainability offers a unique way to differentiate. Consider Unilever, whose “sustainable living” brands (like Dove and Hellmann’s) grew 69% faster than the rest of its portfolio. According to NYU’s Stern School for Business, CPG products marketed as sustainable accounted for 55% of total market growth between 2015-2019, despite only making up 16% of the market. That’s a clear signal: green sells.
Shoppers want brands they can trust. A Cone Communications study found that 87% of consumers trust brands that report their environmental impact, and 88% remain loyal to companies that support environmental causes. Consumers want brands that take action on sustainability- brands that showcase efforts like responsible sourcing, recyclable packaging, or waste reduction can turn trust into long-term customer loyalty. Whole Foods, for example, has built an entire brand identity around sustainability, leading to strong customer retention and advocacy.
A growing number of shoppers actively seek out sustainable brands. IBM reports that 77% of consumers say sustainability is important when choosing what to buy, and 79% are willing to switch brands for a more sustainable option. Plus, 62% of Gen Z prefer buying from sustainable brands. For brands, this means that communicating sustainability isn’t just good ethics- it’s good business.
Olyns Cubes serve a dual purpose: they function as reverse vending machines for recycling while also featuring 55-inch embedded screens that display ads. This unique combination means brands advertising on Olyns don’t just gain visibility, they actively fund recycling operations. This makes sustainability a built-in feature of ad campaigns on the Olyns network. .
What sets Olyns apart is real-time eco- impact tracking. Advertisers receive metrics on the key environmental data points of their campaigns, such as containers recycled and carbon emissions saved. This dashboard allows brands to directly link their ad spend to tangible sustainability outcomes.
Perhaps most importantly, Olyns connects brands not only to daily shoppers but also to eco-conscious consumers who are actively engaged in recycling at the very moment they see an ad. This contextually relevant placement strengthens sustainability messaging and fosters deeper engagement with this elusive and important audience: the environmentally aware consumer.
Sustainability isn’t just good for the planet - it’s good for business. Brands that integrate sustainability in their advertising campaigns and media channels will attract more customers, differentiate themselves, and drive long-term sales growth.
Want to master the eco-flex in advertising? Consider Olyns’ uniquely sustainable media network for your next campaign. We'll help you make an impact - both on the environment and your bottom line. Contact us today!
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