As advertising evolves, brands are rethinking how and where they connect with consumers. A new generation of digital out-of-home (DOOH) platforms is emerging - one that directly links ad spend to measurable environmental outcomes. Olyns is at the forefront of this shift. By placing smart, AI-powered Cubes at grocery store entrances and other high-traffic locations, Olyns blends recycling and advertising into a single platform. What makes it different is the ability to track both campaign performance and environmental impact, giving brands the data they need to measure success on two important fronts. This post explores how Olyns is delivering results for brands - and for the planet.
In today’s data-driven world, impressions alone aren’t enough. Advertisers want to know how their campaigns are performing, who they’re reaching, and whether the messaging resonates. Engagement, reach, and ROI are critical - but increasingly, so is sustainability. Younger consumers particularly expect brands to lead with purpose and follow through with meaningful action. That’s why forward-thinking brands are looking for ways to make their sustainability efforts more visible, credible, and measurable. Olyns gives them a channel that delivers on both performance and purpose.
Olyns Cubes serve a dual purpose: they’re recycling machines with large imbedded screens that display advertising.
This means consumers see brand messaging at the exact moment they’re taking a sustainable action - recycling. It’s a simple, effective way to connect brands with positive environmental change.
Olyns goes beyond exposure by helping brands understand how their ads are performing in the real world.
With this data, brands can evaluate what’s working and make real-time adjustments for better results.
Olyns supports dynamic creative optimization (DCO), allowing ads to change automatically based on real-time inputs like:
This level of targeting helps increase engagement and ensures your message is always relevant.
With Olyns’ digital platform, brands can make changes on the fly. Teams can swap creatives, A/B test messaging, and adjust targeting mid-campaign based on performance insights. This flexibility helps brands stay agile and maximize the effectiveness of their ad spend.
Olyns captures detailed environmental impact data for each campaign:
Brands get a clear view of how their campaigns contribute to recycling goals and broader sustainability objectives.
Olyns helps brands build credibility by linking their advertising directly to real, measurable sustainability outcomes. Campaigns on the Olyns platform support brand objectives while contributing to larger sustainability movements - like reducing plastic waste and advancing the circular economy. It’s a smart fit for companies looking to lead on sustainability in a competitive, values-driven market.
Olyns turns ad campaigns into visible action - backed by data that can be used in marketing, ESG reporting, or stakeholder communications.
Example of outcomes include:
✅ “This campaign helped recycle 10,000 bottles in your community.”
✅ “This campaign diverted 1 ton of plastic from landfill.”
✅ “This campaign saved 500,000 kg of CO₂ from entering the atmosphere.”
✅ “This campaign supported local Deposit Return Systems (DRS) and consumer recycling access.”
✅ “This campaign reduced the demand for virgin plastic by increasing rPET supply.”
The Cubes themselves make an impact before a single bottle is recycled. They’re prominently placed at store entrances - large, eye-catching, and hard to ignore. Whether someone is walking in, driving past, or actively recycling, your brand and message are right there in the moment. It’s visibility that reinforces your story - and your commitment to doing good.
The Challenge: Promote a new eco-friendly bottled water and boost recycling rates.
The Approach: Run DOOH ads on Olyns Cubes in urban grocery locations. Messaging focused on hydration, sustainability, and responsible disposal, tailored by time of day.
The Results: The campaign showed how DOOH can drive both awareness and sustainability.
📈 30%+ higher engagement than static signage
♻️ Over 18,000 containers recycled
🌍 200 Kg of CO₂ avoided
💚 Lift in brand perception among eco-conscious consumers
Olyns is changing the way brands think about advertising - proving that campaign performance and sustainability can go hand in hand. It’s no longer about choosing between visibility and values; Olyns helps brands do both, and measure it.
Advertising expectations are changing. Brands are now encouraged to show results that go beyond impressions - results that reflect business performance and environmental impact. Olyns helps brands meet that challenge by combining DOOH media with real-time recycling data and verified CO₂ savings. From creative testing and contextual targeting to ESG reporting and CSR storytelling, it’s a platform that delivers on multiple levels. It’s advertising that drives engagement, supports sustainability goals, and advances the circular economy- one campaign at a time.
As advertising evolves, brands are rethinking how and where they connect with consumers. A new generation of digital out-of-home (DOOH) platforms is emerging - one that directly links ad spend to measurable environmental outcomes. Olyns is at the forefront of this shift. By placing smart, AI-powered Cubes at grocery store entrances and other high-traffic locations, Olyns blends recycling and advertising into a single platform. What makes it different is the ability to track both campaign performance and environmental impact, giving brands the data they need to measure success on two important fronts. This post explores how Olyns is delivering results for brands - and for the planet.
In today’s data-driven world, impressions alone aren’t enough. Advertisers want to know how their campaigns are performing, who they’re reaching, and whether the messaging resonates. Engagement, reach, and ROI are critical - but increasingly, so is sustainability. Younger consumers particularly expect brands to lead with purpose and follow through with meaningful action. That’s why forward-thinking brands are looking for ways to make their sustainability efforts more visible, credible, and measurable. Olyns gives them a channel that delivers on both performance and purpose.
Olyns Cubes serve a dual purpose: they’re recycling machines with large imbedded screens that display advertising.
This means consumers see brand messaging at the exact moment they’re taking a sustainable action - recycling. It’s a simple, effective way to connect brands with positive environmental change.
Olyns goes beyond exposure by helping brands understand how their ads are performing in the real world.
With this data, brands can evaluate what’s working and make real-time adjustments for better results.
Olyns supports dynamic creative optimization (DCO), allowing ads to change automatically based on real-time inputs like:
This level of targeting helps increase engagement and ensures your message is always relevant.
With Olyns’ digital platform, brands can make changes on the fly. Teams can swap creatives, A/B test messaging, and adjust targeting mid-campaign based on performance insights. This flexibility helps brands stay agile and maximize the effectiveness of their ad spend.
Olyns captures detailed environmental impact data for each campaign:
Brands get a clear view of how their campaigns contribute to recycling goals and broader sustainability objectives.
Olyns helps brands build credibility by linking their advertising directly to real, measurable sustainability outcomes. Campaigns on the Olyns platform support brand objectives while contributing to larger sustainability movements - like reducing plastic waste and advancing the circular economy. It’s a smart fit for companies looking to lead on sustainability in a competitive, values-driven market.
Olyns turns ad campaigns into visible action - backed by data that can be used in marketing, ESG reporting, or stakeholder communications.
Example of outcomes include:
✅ “This campaign helped recycle 10,000 bottles in your community.”
✅ “This campaign diverted 1 ton of plastic from landfill.”
✅ “This campaign saved 500,000 kg of CO₂ from entering the atmosphere.”
✅ “This campaign supported local Deposit Return Systems (DRS) and consumer recycling access.”
✅ “This campaign reduced the demand for virgin plastic by increasing rPET supply.”
The Cubes themselves make an impact before a single bottle is recycled. They’re prominently placed at store entrances - large, eye-catching, and hard to ignore. Whether someone is walking in, driving past, or actively recycling, your brand and message are right there in the moment. It’s visibility that reinforces your story - and your commitment to doing good.
The Challenge: Promote a new eco-friendly bottled water and boost recycling rates.
The Approach: Run DOOH ads on Olyns Cubes in urban grocery locations. Messaging focused on hydration, sustainability, and responsible disposal, tailored by time of day.
The Results: The campaign showed how DOOH can drive both awareness and sustainability.
📈 30%+ higher engagement than static signage
♻️ Over 18,000 containers recycled
🌍 200 Kg of CO₂ avoided
💚 Lift in brand perception among eco-conscious consumers
Olyns is changing the way brands think about advertising - proving that campaign performance and sustainability can go hand in hand. It’s no longer about choosing between visibility and values; Olyns helps brands do both, and measure it.
Advertising expectations are changing. Brands are now encouraged to show results that go beyond impressions - results that reflect business performance and environmental impact. Olyns helps brands meet that challenge by combining DOOH media with real-time recycling data and verified CO₂ savings. From creative testing and contextual targeting to ESG reporting and CSR storytelling, it’s a platform that delivers on multiple levels. It’s advertising that drives engagement, supports sustainability goals, and advances the circular economy- one campaign at a time.
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