Every year, 86% of the world’s plastic is not recycled. The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.
San Jose, California, October 25th, 2022 – Olyns, a leader in innovative recycling technologies, is collaborating with Mars Wrigley, the world’s largest manufacturer of treats and snacks, to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Beginning this week individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards.
“Packaging waste is a challenge that requires new and innovative solutions. At Mars, we’re committed to contributing to a circular plastics economy where no packaging becomes waste.” said Justin Comes, Vice President of R&D, Mars Wrigley North America, “We’re excited to work with Olyns on this innovative approach to the collection and recycling of rigid plastics.”
The Sweet Rewards Challenge will run at select retailers in the San Francisco Bay Area for a limited time beginning October 252022. Challenge details and a list of participating retailers can be found at https://olyns.com/sweet-rewards-challenge.
“Rigid plastic containers, like those used for gum and candy, may slip through the cracks of traditional recycling systems because they’re too small. And because states don’t offer redemption value, there is limited incentive to recycle them." said Philip Stanger, Co-Founder and CEO of Olyns. “We're changing that by combining convenient recycling with fun and rewards. Every time you deposit a candy container in one of our RVM Cubes, you’ll get a chance to unlock badges and win cash. We’ve set it up like a slot machine, but instead of inserting a coin to play, you deposit an empty candy container."
Olyns’ plug-and-play recycling Cubes feature a 65-inch HD video display, offering a uniquely sustainable way for advertisers to reach consumers in-store. During the Sweet Rewards Challenge, in addition to ads and sustainability messaging, the screen will display colorful slot machine images and “winner” announcements every time a recycler wins a cash reward.
To learn more about the Sweet Rewards Challenge, please visit https://olyns.com/sweet-rewards-challenge.
Olyns innovates at the nexus of recycling and retail media. By rethinking recycling, Olyns solves the critical issues of access, incentive, revenue, and labor, and helps meet the demand for recycled plastics and other materials to accelerate the shift to a circular economy.
Olyns’ recycling platform includes a self-serve reverse vending machine, the Olyns Cube, designed for high-traffic commercial locations, and a mobile app to provide container refunds, rewards, impact metrics, and fun. A single Olyns RVM Cube can compress and store thousands of containers, including plastics, aluminum, glass, and other materials, and can deliver more than two metric tons of clean recycled material every year. With eye-catching 65-inch HD video screens, Olyns’ RVM Cubes double as a uniquely sustainable in-store retail media network.
For more information about Olyns, please visit www.Olyns.com. Join us on Facebook, Twitter, Instagram, and LinkedIn.
ABOUT MARS, INCORPORATED
Mars Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections. At Mars, we want to contribute to a circular economy where packaging material never becomes waste. To address this issue, we are redesigning more than 12,000 packaging types across our diverse portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the near future, making it easier for consumers to reuse or recycle our packaging.
Not only this, but we are identifying additional channels for our packaging to make it into the recycling stream. That is why we have decided to partner with Olyns, who has found an exciting and innovative way to ensure that small, hard to recycle items make it back into the right end of life stream.
To learn more about Mars Incorporated’s Sustainable in a Generation Plan please visit: https://www.mars.com/sustainability-plan/healthy-planet/sustainable-packaging
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